CourseTrack delivers highly accurate, real time GPS data across 61 racecourses in the UK and Ireland. As the only system designed specifically for horse racing, it operates across flat, jump and harness racing without setup complexity. With vast volumes of data collected annually, the challenge was to present this sophisticated technology and its benefits in a clear and accessible way for industry stakeholders.
Olner Pro Sport Media partnered with the CourseTrack team to establish a logical navigation structure and create UX and UI prototypes for client approval. The platform underwent thorough testing to meet web standards in accessibility, security and performance. We supported content creation, delivered a CMS for ongoing updates, and produced infographics to help explain the underlying data and technology. Social media feeds were also integrated to extend reach and engagement.
