Opta needed an engaging, large-scale way to demonstrate their ‘Fast Player Statistics’ to visitors at the ICE exhibition. The challenge was to bridge the gap between technical data and a tangible user experience. We needed to design an animated sports betting app interface that could be displayed on a large, portrait-oriented screen to effectively replicate a mobile device, allowing clients to see exactly how these statistics would appear and function in a real-world betting environment.
Olner Pro Sport Media designed and animated a slick, mobile-optimised interface that brought Opta’s data to life. We crafted a user journey that clearly highlighted the speed and depth of the new statistics, ensuring the motion graphics were crisp and legible when viewed on the exhibition stand’s large-format vertical screen. By creating a high-fidelity ‘mobile’ experience, we provided Opta with a compelling visual tool that clearly communicated the value of their data to potential commercial partners, directly supporting their sales efforts at the event.
