Perform Group required a central collateral piece for the ICE exhibition that could effectively bridge the gap between physical and digital engagement. The challenge was to create a layout that felt substantial and professional as a physical hand-out, while remaining clean, legible, and easy to navigate when viewed on tablets or laptops by prospective clients after the event.
Olner Pro Sport Media took full responsibility for the design, typography, and information architecture of the brochure. We developed a structured, brand-aligned layout that prioritized clarity, using high-impact visual spreads to break up dense technical information. By optimising the file for both high-quality print production and digital screen viewing, we ensured that Perform Group had a seamless, cohesive marketing tool that reinforced their market authority and successfully supported their commercial conversations throughout the exhibition.
