RaceiQ needed to demonstrate their sophisticated data capabilities to high-level clients in a way that was both immediate and compelling. The raw broadcast footage was too lengthy for a presentation environment, and the technical data insights were difficult to isolate visually. The challenge was to condense complex broadcast content into a punchy edit that highlighted specific data points while ensuring the visual overlays felt professional, on-brand, and easy for commercial stakeholders to digest.
Olner Pro Sport Media worked closely with the RaceiQ team to curate and edit the broadcast footage, identifying and isolating key sequences that best demonstrated their unique insights. We designed and animated a suite of custom on-screen graphics—utilising a bold, high-contrast visual style to overlay directly onto the action. This transformed raw data into an engaging narrative, allowing RaceiQ to use the video within their presentation decks to clearly communicate the value of their services and illustrate exactly how their data could be effectively visualised for end-users.
