RaceIQ, specialists in in depth analysis of horse racing performance, required a platform to showcase their advanced tracking data services. Their metrics simplify complex race narratives, making them accessible to a wider audience. The website needed to clearly explain these metrics and differentiate between Core, Flat and Jumps data, while supporting engagement with betting companies, broadcasters, and performance and welfare teams worldwide.
Olner Pro Sport Media worked closely with the RaceIQ team to define a clear navigation hierarchy and develop UX and UI prototypes for approval. The site was tested thoroughly to ensure compliance with accessibility, security and performance standards. We contributed to content creation, implemented a CMS for client updates, and developed infographics to clearly communicate key metrics. Social media integration was also incorporated to enhance engagement.
