Racing Post, a leading provider of horseracing news and results, produces books and merchandise sold through an e-commerce platform that had suffered from a lack of investment. The platform was no longer effectively integrated with wider commercial operations, limiting its performance and growth.
Olner Pro Sport Media conducted a full structural review and introduced a refreshed strategy, supported by clean and intuitive UX and UI wireframes. These included redesigned home and product pages, along with recommendations for offers and promotions integrated with social media marketing activity. We also implemented an advanced fulfilment platform, offering broader delivery options through multiple carriers, alongside improved fulfilment and tracking integrations. Ongoing support is provided through continuous updates, enhancements and guidance on evolving international import duties.
