As part of Rhino’s shift in brand direction, to engage with a greater market share of both codes of rugby, they identified an opportunity to challenge established match ball brands with a fresh new collection. Initially galvanised by a chance to deliver the Official Tour Ball to The British & Irish Lions, Rhino needed a designer to develop a strategy which appealed to the wider amateur and professional club markets.
Olner Pro Sport Media were tasked with developing and designing a range of ball graphics that symbolised the ‘Power of Nature’. As a result, we produced a collection of union and league balls that remain a dynamic visual indicator to the Rhino brand on rugby pitches throughout the world.
